Roman Review 2024: ED, Hair Loss, and More

We include products we think are useful for our readers. If you
buy through links on this page, we may earn a small commission. Here’s our process.
Here’s our process
Medical News Today only shows you brands and products that we stand behind.
Evaluate ingredients and composition: Do they have the potential to cause harm?
Fact-check all health claims: Do they align with the current body of scientific evidence?
Assess the brand: Does it operate with integrity and adhere to industry best practices?
Read more about our vetting process.
Roman is a telehealth company providing medication and treatments for erectile dysfunction (ED), hair loss, and premature ejaculation. We provide a detailed review of its services, products, and reputation.
Share on Pinterest
A quick look at the most popular Roman products and services
For an evaluation: Roman Digital Health Clinic | Skip to review
Roman Digital Health Clinic
Skip to review
For premature ejaculation: Roman Swipes | Skip to review
Roman Swipes
Skip to review
For erectile dysfunction: Roman ED Medications | Skip to review
Roman ED Medications
Skip to review
For male pattern baldness: Roman Hair Loss Medications | Skip to review
Roman Hair Loss Medications
Skip to review
For skin care: Roman Custom Rx Skincare | Skip to review
Roman Custom Rx Skincare
Skip to review
For cosmetics: Roman Latisse | Skip to review
Roman Latisse
Skip to review
For COVID-19 testing: On/Go COVID-19 Antigen Self-Test | Skip to review
On/Go COVID-19 Antigen Self-Test
Skip to review
For mental health: Ro Mind | Skip to review
Ro Mind
Skip to review
For weight management: Ro Body | Skip to review
Ro Body
Skip to review
What is Roman?
Roman
telehealth
ED
ED
male pattern hair loss
male pattern hair loss
premature ejaculation
premature ejaculation
It includes a free online visit with a licensed healthcare professional, unlimited follow-ups, and free prescription delivery. Individuals can cancel at any time and refill prescriptions with automatic shipments on a monthly or quarterly basis.
The service may benefit people without medical insurance, individuals with insurance that offers limited coverage, or those who want to save money on medication and appointments. It can also be helpful to those looking for a more convenient way to get medical treatment from their home.
How Roman works
Once a person has registered, a healthcare professional will evaluate their symptoms to find the best treatment option within 24 hours. If they require more details, they may also schedule a time for a virtual visit to collect additional information.
The company offers monthly or quarterly subscriptions for treatments. People can also switch to on-demand deliveries after their first shipment.
Ro Pharmacy Network fulfills prescription medications and ships them for free within 2 days. The company packages all orders discreetly to ensure privacy.
Pros and cons of Roman at a glance
Below, we look at the advantages and drawbacks of Ro’s services.
The service offers a free online consultation.
A person can access unlimited follow-up appointments.
It is more affordable than some of its competitors.
There are some personalized treatment plans available.
It offers products and services to help with various common health issues.
The service may benefit people without health insurance or those unable to travel to a doctor’s office.
Customers must get certain medications on subscription.
The brand has low ratings on Better Business Bureau and Trustpilot.
A person must have internet access to use the service and have online consultations.
Some services have a high monthly cost.
Roman services and products
Below are some of the services and products offered by Roman.

Roman Digital Health Clinic

Treatments offered: sexual health, weight management, hair and body health, daily health, mental health, skincare
Accepts insurance: No
Consultation required: yes
Consultation fee: For the Testosterone Health Program you will be charged $25 upon completing the online visit
Medication price: The cost of your treatment depends on the type and amount of product or medication you receive.
GET STARTED WITH ROMAN
Roman’s Digital Health Clinic provides a free online evaluation from a healthcare professional who evaluates a person’s symptoms and medical history to determine the best course of treatment.
Roman offers treatments for various areas of health, including:
sexual health
weight management
hair and body health
daily health
mental health
skin care
weight management
Online assessments include unlimited follow-up visits for ongoing care.

Roman’s Digital Health Clinic provides a free online evaluation from a healthcare professional who evaluates a person’s symptoms and medical history to determine the best course of treatment.
Roman offers treatments for various areas of health, including:
sexual health
weight management
hair and body health
daily health
mental health
skin care
weight management
Online assessments include unlimited follow-up visits for ongoing care.

consultations are free
personalized treatment plans are available
covers a range of common health issues
unsuitable for people with limited internet access
private space needed for appointments
consultations are free
personalized treatment plans are available
covers a range of common health issues
unsuitable for people with limited internet access
private space needed for appointments
Location availability: available in the United States
Location availability: available in the United States

Roman Swipes

Type: wipes
Quantity: 8 wipes per box
Prescription needed: no
$27.00 AT RO
*Price may vary.
Roman Swipes is an OTC product made with 4% benzocaine. Benzocaine is a mild topical anesthetic that can decrease the intensity of sexual stimulation to prolong sex.
prolong sex
To use Swipes, a person must apply the wipe to the most sensitive part of the penis and allow it to dry for at least 5 minutes.
Learn more about premature ejaculation wipes.
premature ejaculation wipes
Roman Swipes is an OTC product made with 4% benzocaine. Benzocaine is a mild topical anesthetic that can decrease the intensity of sexual stimulation to prolong sex.
prolong sex
To use Swipes, a person must apply the wipe to the most sensitive part of the penis and allow it to dry for at least 5 minutes.
Learn more about premature ejaculation wipes.
premature ejaculation wipes
can help delay ejaculation
easy to use
benzocaine is an FDA-approved topical anesthetic
a monthly supply contains eight single-use wipes, which may be insufficient
a fairly high monthly cost for eight wipes
can help delay ejaculation
easy to use
benzocaine is an FDA-approved topical anesthetic
a monthly supply contains eight single-use wipes, which may be insufficient
a fairly high monthly cost for eight wipes

Roman ED Medications

Type: prescription medication
Treatments offered: Viagra, generic sildenafil, generic tadalafil, daily generic tadalafil, Cialis
Prescription needed: yes
Accepts insurance: no
GET STARTED WITH RO
After evaluating a person’s medical history and symptoms, Roman healthcare professionals may recommend a prescription treatment for ED.
Roman offers branded and generic ED medication, including:
Viagra (sildenafil)
sildenafil
Cialis (tadalafil)
tadalafil
daily tadalafil

Below, we break down how much each ED medication costs through Roman.
Sildenafil:
25 milligrans (mg): $4 per dose
50 mg: $6 per dose
100 mg: $10 per dose
Viagra:
25 mg: $90 per dose
50 mg: $90 per dose
100 mg: $90 per dose
Tadalafil:
5 mg: $11 per dose
10 mg: $44 per dose
20 mg: $44 per dose
Daily tadalafil:
2.5 mg: $8 per dose
5 mg: $8 per dose
Cialis:
50 mg: $20 per dose
10 mg: $80 per dose
20 mg: $80 per dose
offers a range of common ED medication
affordable prices for generic medication
may not be suitable for those with conditions affecting their blood pressure
branded medication can cost $80–$90
offers a range of common ED medication
affordable prices for generic medication
may not be suitable for those with conditions affecting their blood pressure
branded medication can cost $80–$90
Shipping: free
Delivery time: 2 days
Location availability: available in the United States
Shipping: free
Delivery time: 2 days
Location availability: available in the United States

Roman Hair Loss Medications

Type: oral and topical hair loss medications
Quantity: varies
Prescription needed: yes for medications, no for OTC topical products
GET STARTED WITH RO
Finasteride and minoxidil are FDA-approved medications that can help treat hair loss.
Finasteride
minoxidil
hair loss
While finasteride helps reduce the conversion of testosterone to dihydrotestosterone (DHT), leading to decreased hair loss, minoxidil can regrow hair.
reduce
regrow
Roman recommends people use these products for at least 3 months to allow the treatment to work. Hair loss may return if a person stops treatment.
Below, we break down the cost of each treatment.
Topical minoxidil and oral finasteride: $35 a month
Oral finasteride: $20 a month
Oral minoxidil: $30 a month
Topical minoxidil: $16 a month
Finasteride and minoxidil are FDA-approved medications that can help treat hair loss.
Finasteride
minoxidil
hair loss
While finasteride helps reduce the conversion of testosterone to dihydrotestosterone (DHT), leading to decreased hair loss, minoxidil can regrow hair.
reduce
regrow
Roman recommends people use these products for at least 3 months to allow the treatment to work. Hair loss may return if a person stops treatment.
Below, we break down the cost of each treatment.
Topical minoxidil and oral finasteride: $35 a month
Oral finasteride: $20 a month
Oral minoxidil: $30 a month
Topical minoxidil: $16 a month
topical and oral forms available
minoxidil can show results within 8 weeks
both treatments are FDA approved
it can take up to 3 months to see results for finasteride
finasteride can increase the risk of prostate cancer
hair loss is likely to return if a person stops treatment
topical and oral forms available
minoxidil can show results within 8 weeks
both treatments are FDA approved
it can take up to 3 months to see results for finasteride
finasteride can increase the risk of prostate cancer
hair loss is likely to return if a person stops treatment

Roman Custom Rx Skincare

Treatments offered: custom Rx treatment, enriching cream, hydrating cleanser, protecting SPF lotion
Prescription needed: yes, for Rx treatments
Accepts insurance: no
GET STARTED WITH RO
Roman’s Custom Rx Treatment offers a customized, dermatologist-formulated skin treatment. Depending on the person’s needs, a unique skin care formula could include some of the following ingredients:
tretinoin
niacinamide
azelaic acid
tranexamic acid
vitamin E
hyaluronic acid
Products can include prescription-only ingredients.
One can choose from a cleanser, moisturizing cream, and an SPF lotion. Prices are as follows:
Custom Rx skincare treatment: $29 a month
Enriching cream: $8 a month
Hydrating cleanser: $6 a month
Protecting SPF lotion: $6 a month

Roman’s Custom Rx Treatment offers a customized, dermatologist-formulated skin treatment. Depending on the person’s needs, a unique skin care formula could include some of the following ingredients:
tretinoin
niacinamide
azelaic acid
tranexamic acid
vitamin E
hyaluronic acid
Products can include prescription-only ingredients.
One can choose from a cleanser, moisturizing cream, and an SPF lotion. Prices are as follows:
Custom Rx skincare treatment: $29 a month
Enriching cream: $8 a month
Hydrating cleanser: $6 a month
Protecting SPF lotion: $6 a month

award-winning
tailored to the customer’s needs
contains dermatologist-approved ingredients
does not state if it is cruelty-free or vegan
not FDA approved
award-winning
tailored to the customer’s needs
contains dermatologist-approved ingredients
does not state if it is cruelty-free or vegan
not FDA approved
Location availability: available in the United States
Consultation required: yes
Consultation fee: free
Medication price: $6-$29
Location availability: available in the United States
Consultation required: yes
Consultation fee: free
Medication price: $6-$29

Roman Latisse

Type: serum
Prescription needed: yes
Accepts insurance: no
GET STARTED WITH RO
According to the manufacturer, Latisse is the only FDA-approved treatment that helps eyelashes grow.
Although scientific data is limited, early studies show bimatoprost, the active ingredient in the product, can make eyelashes look thicker and longer.
early studies
The 3-mL bottle gives the user a 1-month supply, and the 5-mL bottle gives buyers a 3-month supply.
According to the manufacturer, Latisse is the only FDA-approved treatment that helps eyelashes grow.
Although scientific data is limited, early studies show bimatoprost, the active ingredient in the product, can make eyelashes look thicker and longer.
early studies
The 3-mL bottle gives the user a 1-month supply, and the 5-mL bottle gives buyers a 3-month supply.
FDA-approved
produced positive results from a clinical trial
price is quite high compared to other products
can produce side effects
length and thickness of lashes may revert if a person stops treatment
FDA-approved
produced positive results from a clinical trial
price is quite high compared to other products
can produce side effects
length and thickness of lashes may revert if a person stops treatment
Location availability: available in the United States
Consultation required: yes
Consultation fee: free
Medication price: from $110
Location availability: available in the United States
Consultation required: yes
Consultation fee: free
Medication price: from $110

On/Go COVID-19 Antigen Self-Test

Collection method: nasal swab
Results in: 10 minutes
Tests for: COVID-19 antigen
Accepts insurance: partially reimbursable
$24.00 AT RO
*Price may vary.
This COVID-19 nasal swab test provides results within 10 minutes. Each box contains two tests.
People over 14 can perform this test on themselves. Adults can use this test on children ages 2 and over.
Roman provides an instructional YouTube video to help people use the kit.
This COVID-19 nasal swab test provides results within 10 minutes. Each box contains two tests.
People over 14 can perform this test on themselves. Adults can use this test on children ages 2 and over.
Roman provides an instructional YouTube video to help people use the kit.
minimally invasive swab
results are available in 10 minutes
suitable for adults and children
a person must test every 2 or 3 days
not FDA approved
minimally invasive swab
results are available in 10 minutes
suitable for adults and children
a person must test every 2 or 3 days
not FDA approved

Ro Mind

Cost: from $70 per month
Accepts insurance: no
Prescribes medication: yes
GET STARTED WITH RO
*Price may vary.
Ro Mind can help people with anxiety, depression, or seasonal affective disorder (SAD).
anxiety
depression
seasonal affective disorder (SAD)
To use Ro Mind, a person will first have an online consultation with a doctor to discuss their symptoms and their goals for treatment. The doctor will also review the person’s medical and psychiatric history.
Treatment may include:
prescribed medication sent within 2 days to a person’s home or a local pharmacy
a personalized treatment plan
regular check-ins with a doctor
24/7 messaging access
up to three monthly virtual visits with a doctor
prerecorded educational videos that provide tools and tips for managing mental health
The service costs $85 a month, with the first month costing $15. If a person gets medication through this service and gets their prescription through an external pharmacy, the monthly cost reduces to $70.

Ro Mind can help people with anxiety, depression, or seasonal affective disorder (SAD).
anxiety
depression
seasonal affective disorder (SAD)
To use Ro Mind, a person will first have an online consultation with a doctor to discuss their symptoms and their goals for treatment. The doctor will also review the person’s medical and psychiatric history.
Treatment may include:
prescribed medication sent within 2 days to a person’s home or a local pharmacy
a personalized treatment plan
regular check-ins with a doctor
24/7 messaging access
up to three monthly virtual visits with a doctor
prerecorded educational videos that provide tools and tips for managing mental health
The service costs $85 a month, with the first month costing $15. If a person gets medication through this service and gets their prescription through an external pharmacy, the monthly cost reduces to $70.

suitable for various mental health issues
provides ongoing guidance
personalized treatment plans available
good internet connection required for virtual sessions
private space needed for appointments
suitable for various mental health issues
provides ongoing guidance
personalized treatment plans available
good internet connection required for virtual sessions
private space needed for appointments
Services offered: psychiatry/medication management
Services offered: psychiatry/medication management

Ro Body

GET STARTED WITH RO
Ro Body pulls together medication, coaching, and lifestyle changes to encourage weight loss in one online program. It claims that people on its Ro Body program can lose, on average, 9–15% of their body weight in a year. This statistic comes from the results of clinical trials for Wegovy and Saxenda, two weight-loss drugs.
On the program, people can get one-to-one support from a health coach, and prescription weight loss medication, including Wegovy, Saxenda, or Ozempic. The signup process is as follows:
Answer a health questionnaire.
Take a metabolic lab test, usually through Quest.
Connect with a Ro-affiliated healthcare professional, who will decide if the program is a suitable fit.
Begin the Ro Body program if the healthcare professional agrees it is appropriate.

Alongside ongoing support, people will also get a smart scale to track their weight loss. They can work with Roman to get insurance coverage from their existing provider on their medication if applicable.
New subscribers will get their first month for $99. After this, it costs $145 a month.
encourages weight loss through medication and health-promoting lifestyle changes
provides ongoing care
access to FDA-approved weight loss medication
discount on the first month
current shortages of Wegovy, which may affect its availability
high monthly cost compared with similar products
injectable weight loss drugs, which may not suit everyone
weight loss medication may cost $900–$1,600 without insurance coverage
encourages weight loss through medication and health-promoting lifestyle changes
provides ongoing care
access to FDA-approved weight loss medication
discount on the first month
current shortages of Wegovy, which may affect its availability
high monthly cost compared with similar products
injectable weight loss drugs, which may not suit everyone
weight loss medication may cost $900–$1,600 without insurance coverage
Payment and insurance cover for Roman
People have to pay online for Ro’s services and treatments. The company will only charge people for medication once a medical practitioner has approved it.
Ro does not accept insurance for any of its services, medications, or products.
Roman’s customer reviews and brand reputation
At the time of publication, Ro holds accreditation with the Better Business Bureau (BBB). The BBB gives the company a B grade. However, the limited online reviewers posting comments on Ro’s BBB page give the company an average rating of 1.38 out of 5 stars.
Better Business Bureau (BBB)
Positive reviews mention the simplicity of the service and the lack of embarrassment when discussing symptoms with medical professionals.
People who left negative reviews stated that the customer service team was unhelpful and did not communicate delays or problems with filling orders. Additionally, several reviewers say the company charges more than its competitors.
At the time of publication, reviewers on Trustpilot gave Ro an average rating of 4.0 out of 5 stars.
Trustpilot
More reviewers are discussing Ro on Trustpilot than on the BBB website. Comments show that some customers experienced good care from Ro healthcare professionals and found the service convenient.
Criticisms of the service frequently mention the customer service team, lost orders, and unexpected charges.
Roman vs. Hims
Similar to Ro, Hims is a telehealth service that provides a free online consultation with a healthcare professional and offers medications, products, and supplements designed to address a range of health concerns.
Hims
Like Ro, Hims offers prescription medications for ED, hair loss, and premature ejaculation.
Hims also provides options to support mental health, promote skin health, and treat other conditions, such as allergies, bronchitis, and infections.
bronchitis
Learn more about Hims.
about Hims.
The following table describes the similarities and differences between the two companies.
Ro
Hims
paroxetine
Comparing Roman with its competitors
The table below compares Ro with more of its competitors.
Ro
Hims
Keeps
BlueChew
Safety considerations
Each product that Ro offers has potential side effects. Ro lists all the side effects of each treatment on the product page. People need to speak with a doctor before trying any Ro treatments.
Additionally, people must tell the healthcare professional conducting the online consultation about any other medications they take. Some medications, such as PDE5 inhibitors for treating ED, can interact with nitrate medicines, which can lead to potentially life threatening low blood pressure, according to the FDA’s 2017 prescribing information.
can lead to
low blood pressure
A person needs to contact a doctor if they experience any side effects. Healthcare professionals may recommend stopping certain medications and prescribing alternative treatments.
Roman’s privacy policy
Ro collects information relevant to the services a person uses and the browsing information they generate while using the site or app. It uses a person’s information to run its services and personalize advertisements and features. Ro discloses certain information with:
service professionals
its affiliates
healthcare professionals and services
legal and fraud prevention entities
It may also share a person’s information with advertising partners.
Ro states that its platform complies with relevant privacy laws and protects a person’s information. However, its privacy policy states that anyone choosing to use the service must accept that the company cannot guarantee the security of their information. People can opt out of sharing certain types of information through Ro.
Learn more about Ro’s privacy policy.
about Ro’s privacy policy
When to contact a doctor
Telehealth companies such as Ro offer a convenient way to buy prescription medication for ED, hair loss, and premature ejaculation. However, some people may prefer to consult a doctor in person or one that they already know well. A person’s regular doctor is more likely to have their medical history, better understand their lifestyle, and may be able to advise further treatment options.
Alternatively, individuals seeking treatment for ED may find physical activity helpful. Research shows that 40 minutes of moderate-intense aerobic activity four times per week can decrease the symptoms of ED relating to obesity, physical inactivity, high blood pressure, metabolic syndrome, and cardiovascular disease.
40 minutes
aerobic
obesity
high blood pressure
metabolic syndrome
cardiovascular disease
Frequently asked questions about Roman
Below, we answer some frequently asked questions about Ro.
Roman, now called Ro, uses qualified healthcare professionals who can prescribe medications.
The company’s healthcare team prescribes FDA-approved medications.
Roman, now called Ro, uses qualified healthcare professionals who can prescribe medications.
The company’s healthcare team prescribes FDA-approved medications.
Roman (now called Ro) is the name of the telehealth company offering men’s health products and services. Different products can take different amounts of time to work.
If a person has ED, the company may prescribe Viagra or its generic version, sildenafil.
If a healthcare professional prescribes a dosage of 50 mg, it will typically take around 1 hour to work.
1 hour
If you receive a prescription for the hair loss treatment finasteride, this can take up to 12 months to work.
12 months
Roman (now called Ro) is the name of the telehealth company offering men’s health products and services. Different products can take different amounts of time to work.
If a person has ED, the company may prescribe Viagra or its generic version, sildenafil.
If a healthcare professional prescribes a dosage of 50 mg, it will typically take around 1 hour to work.
1 hour
If you receive a prescription for the hair loss treatment finasteride, this can take up to 12 months to work.
12 months
Roman, now called Ro, provides very similar services to Hims, but they are different companies. Both offer health consultations with licensed professionals and a range of medications and treatments for common health conditions.
Roman, now called Ro, provides very similar services to Hims, but they are different companies. Both offer health consultations with licensed professionals and a range of medications and treatments for common health conditions.
Ro has a mixed reputation online. It uses licensed healthcare professionals who undergo extensive onboarding, including vetting and training for its medical consultations. The company offers FDA-approved medication for various health conditions. It is also transparent in its privacy policy, stating it complies with all necessary privacy laws.
Ro has a mixed reputation online. It uses licensed healthcare professionals who undergo extensive onboarding, including vetting and training for its medical consultations. The company offers FDA-approved medication for various health conditions. It is also transparent in its privacy policy, stating it complies with all necessary privacy laws.
Roman’s initial online appointment and follow-up appointments are free.
Each treatment has a different cost, and Roman provides a price list on its website. The company states that there are no hidden costs to its treatments.
price list
Roman’s initial online appointment and follow-up appointments are free.
Each treatment has a different cost, and Roman provides a price list on its website. The company states that there are no hidden costs to its treatments.
price list
Roman is the company name for a telehealth website that offers ED medications, hair loss treatments, and other products marketed for men’s health. Viagra is the brand-name version of sildenafil — a prescription-only drug that doctors may recommend for ED.
sildenafil
A person can purchase Viagra and sildenafil from Roman after consulting their healthcare team.
Roman is the company name for a telehealth website that offers ED medications, hair loss treatments, and other products marketed for men’s health. Viagra is the brand-name version of sildenafil — a prescription-only drug that doctors may recommend for ED.
sildenafil
A person can purchase Viagra and sildenafil from Roman after consulting their healthcare team.
The Roman website states that all the doctors and nurses the company works with are healthcare professionals licensed to practice in the United States. A person working with one of these medical professionals can easily access their resumes, medical licenses, and credentials.
The Roman website states that all the doctors and nurses the company works with are healthcare professionals licensed to practice in the United States. A person working with one of these medical professionals can easily access their resumes, medical licenses, and credentials.
Roman charges $90 per dose for Viagra, at the time of publication.
Roman charges $90 per dose for Viagra, at the time of publication.
Summary
Ro offers a range of products for ED, hair loss, and premature ejaculation. Many of these products require a prescription, and the company provides a free online consultation and unlimited, free follow-up appointments with a qualified healthcare professional.
People always need to discuss any medications they are taking and any side effects they experience with a healthcare professional.

Trending now