The CROSSMINDS project unites professionals and students across borders, by means of online and in-person masterclasses. Each educational partner develops a masterclass according to its own specialisation within the overarching topic of 'Smart industry'.  


A masterclass consists of online sessions, some self-study, a real-life case and an on-site workshop. The online sessions are offered on a common learning platform. These sessions run over a period of approximately two weeks (per masterclass). The on-site workshops take place in-person and take approximately half a day (+- 3h) per masterclass.

Throughout the masterclasses, we will also pay attention to the entrepreneurial competences required to actually convert technological developments into innovative applications (based on the EU framework EntreComp).

A total of five masterclasses are offered. As a professional, you choose whether you want to follow one or more masterclasses.

Supply Chain collaboration

Technical innovations cannot be realized in organizations without innovation of business processes. Besides, companies are increasingly collaborating with customers and suppliers in our network economy. Companies will therefore have to work on new organizational and revenue models, other processes and forms of communication, new forms of management & leadership and a different interpretation of HR issues from a collaborative perspective in order to capitalize on smart product-service systems and smart maintenance innovations.

This module will provide you with theoretical backgrounds regarding (open) innovation and chain collaboration via an online section. In particular, we will explain which business models exist in the present chains and what consequences these models have on the internal organization. We base this part on the book by Wim Steenbergen (2018) Outsourcing Development and Life-Cycle Management. Through the workshop we will go deeper into the organizational changes that must take place if Smart Industry innovations are to be implemented. 

Dr. Yvonne Kirkels

Yvonne Kirkels is senior lecturer at the Institute of Business Management, Education & Technology and research fellow at the research department Business Engineering and Entrepreneurship of theFontys University of Applied Science. She develops, coordinates and teaches innovation management courses and research methods in challenge-based education style. She is responsible for the bachelor thesis coordination and active in this area at national level. To stimulate interaction between research and education, she is leading in interdisciplinary collaborations herself with multiple business partners, other Fontys institutes and the TU Eindhoven, and as a supervisor of master students at the Open University.

Smart Sensing:
Advanced Electronics & Sensor Technology

In the “Smart Sensing” masterclass, the Sensor Engineering Department will take you on a tour through the world of Biosensors. After a general introduction into the history and general outline of biosensor platforms, participants will learn more about the newest advances in biosensor technology. Every facet of biosensors will be addressed in online training lectures ranging from different receptor synthesis strategies, to the newest and most sensitive readout technologies, and methods to couple sensor platforms to samplers and lab-on-a-chip technology.

Intended learning outcomes (ILOs)

After attending this masterclass, participants will be able to:

  • Explain the general build-up of a biosensor
  • Know the biggest commercial success stories and understand their working mechanisms
  • Clarify what different natural and synthetic receptors could be implemented into biosensors and what the benefit of each receptor type is
  • Identify the best potential readout technology for a given sensor application
  • Come up with creative sampling strategies to introduce sensing technology into commercial settings


Maastricht University

Dr. Kasper Eersels

Dr. Kasper Eersels obtained a master in bio-electronics and nanotechnology and a PhD in biosensing from Hasselt University. Over the past 15 years, Dr. Eersels has worked in academic research departments, where he focused on biosensor research and their application into various fields including medical diagnostics, food safety, and environmental screening. He currently works as an assistant professor at Maastricht University, where he coordinates several biosensor research projects in collaboration with several academic and industrial partners and teaches at the Faculty of Science and Engineering. 

Smart Building

In the masterclass “Smart Building”, new methods and techniques in construction, driven by digitalization, are presented. For instance, Building Information Models (BIM) will be used as an anchor point to establish collaboration and communication amongst the various actors involved in the design, construction, maintenance and dismantling phase of a building. A smart BIM model – which is much more than a graphical 3D model of a building – contains a very extensive database containing all information of a building. Real life cases will be used to illustrate these upcoming techniques. This masterclass will be organised by Hasselt University.

Dr. ing. Bram Vandoren

Bram Vandoren (dr. ing.) is an Associate Professor construction engineering at the faculty of Engineering Technology of Hasselt University. His research activities focus on the mechanical behaviour of masonry and timber structures, through experimental and computational research. As a lecturer, he is responsible for various courses related to construction theory/strength of materials/building mechanics.

Ir. Bas van de Kreeke

Bas van de Kreeke (ir., MBA) is Visiting Professor digitalisation in construction at the faculty of Engineering Technology of Hasselt University, CEO of Soltech and business coach at Moove Forward. He held all positions in a construction company, including being CEO of a medium scale building and infrastructure construction company. He is involved in various innovation projects related to sustainability of the built environment.

Artificial Intelligence & Data Management

Today's society and daily life are becoming more and more permeated by Artificial Intelligence (AI). But what does AI really mean? And how will it affect our lives?


Artificial intelligence (AI) is the ability of a machine to exhibit human-like abilities, such as reasoning, learning, planning, and signaling creative solutions. After this masterclass you will have a clearer picture of the most important AI basics and techniques, along with the potential, limitations, and dangers of this exciting technology. In addition, we critically examine existing and new developments within AI from an ethical and business perspective.


This masterclass consists of an online part with theory and practical cases, where you can set your own pace. There is no higher math or programming involved. Finally, Klaus Dillen, Managing Director at Dillen Technologies, takes us into his AI world during the on-site workshop, where we get to know the real working field of AI.

M.Sc. Kristel Dewulf

Kristel Dewulf is an expert in Front End Innovation and Sustainable Product Innovation, involved in several innovation projects together with Ghent University (Belgium) and a wide range of (international) companies. Since 2014, she has been working as Program Director of the Postgraduate programme in Innovation and Entrepreneurship in Engineering at the University of Ghent. As the Innovation Coach for the Faculty of Engineering and Architecture (UGent), she is also coaching engineering students in tech start-ups and in-company innovation projects. In addition she is founder and strategist at ENT Studios, an engineering consultancy located at Ghent (Belgium), with a special expertise in technology-driven innovation.

Klaus Dillen

Klaus Dillen is Managing Director at Dillen Technologies, a technology company with a strong focus on artificial intelligence that mainly focuses on medium to large companies. Klaus is also involved as a founder, CTO or advisor at several other AI technology companies. He is also a lecturer in AI at the PXL University College.

Circular Economy

The potential of circular economy is enormous, and therefore the concept and its accompanying services are omnipresent today. For manufacturing companies, however, it often remains a struggle to find their way in this overwhelming offer: how do you convert these opportunities and drivers of circular economy into practice? How do you make meaningful and achievable choices in the short term? Under the guidance of Thomas Vandenhaute, practical expert in circular economy at Sirris, you will explore how a company can increase its circular potential. Using real-life examples from other technology companies, you will gain inspiration and insights that will lead to a circular strategy.

During this masterclass, we will take a closer look at:

  • Design thinking & circular economy

  • Mapping the network & customer forces canvas

  • Value proposition design

  • How to digitally support the circular economy

Thomas Vandenhaute (engineer) has been active for more than twenty years within different industrial organisations, where he gained much experience on industrial value chains and business processes. Since 2011, he has been working as a project leader in circular economy at Sirris. As an expert in circular economy, he helps manufacturing companies realise their circular ambitions through company-individual and collective business trajectories. In his guidance in circular innovation, he combines different aspects: technology (materials, product design, ...), operations (processes in production and services, (digital) traceability, ...) and economy (revenue model, collaboration in the chain, financing, ...), complemented with his expertise on related methodologies (concepts CE, systems thinking, facilitating change processes and groups).

EntreComp: develop your entrepreneurial mindset!

Under the guidance of a trainer/coach of Fontys Centre for Entrepreneurship, you will work on the development of a number of entrepreneurship competences throughout the masterclasses, thus strengthening your entrepreneurial mindset. This will be connected to the challenge you will be working on with other participants (students as well as professionals). You will investigate to what extent your entrepreneurial skills on a number of areas are developed and from there you will work on the further development of these competences. You will get “more entrepreneurial” and you will achieve that by growing your knowledge, self-knowledge, insights and skills. We offer a very practical module and you will grow as entrepreneurial person mainly by experiencing and doing!


To map your entrepreneurial competences and measure your progress, we make use of “myEntreComp”: a program based on the European Framework EntreComp (the Entrepreneurship Competence Framework).

On-site workshop: 20 October, 17 November,  1 December

Eindhoven, Diepenbeek, Leuven

Victor Van der Linden, MSc (Fontys University of Applied Sciences, Director Fontys Centre for Entrepreneurship)

Victor van der Linden is a Business Economics graduate, with about 20 years of experience in business life (employment business, consultancy and automotive) in various management and board roles: commercial positions as well as marketing, business excellence, human relations and general management. Because of his great affinity with talent development, Victor has now been working in education for over 10 years, with a main focus on the connection with the business world en the development of entrepreneurship competences and an entrepreneurial mindset.

Pasja Pauwels (Fontys University of Applied Sciences, trainer/coach for Centre for Entrepeneurship)

Pasja Pauwels (Bachelor of Communications) is an experienced trainer and coach in business and personal development, sales, personal and professional growth with a broad interest in innovation, startups, millenials and selfdevelopment.